the ask
Working with SiriusXM we supported the much anticipated launch of Alex Cooper’s Unwell Network on SiriusXM. Alex Cooper known for Call Her Daddy and Unwell Hydration is breaking into a new wave of media with multiple shows being hosted on SiriusXM. Our task was to create a full funnel campaign bringing her audience to SiriusXM and appealing to a whole new audience through OOH, organic/paid social, creator partnerships and more.
Alex Cooper has redefined the phrase “I’m Unwell” for a new generation through her innovative network. With her collaboration with Sirius XM, it’s clear that we’re all embracing the idea of being “Siriusly Unwell”.
This platform serves as a bold and unapologetic space where individuals can gather to celebrate authenticity, chaos, and life’s beautifully imperfect moments. Here, the complexities of life are acknowledged, and the shared experiences of being unwell are transformed into a collective celebration of resilience and vulnerability.
the idea
the creative
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To support the launch of Unwell on SiriusXM we also developed creative to be showcased during the launch event in LA. We shaped the visual identity and captured the content to bring ‘Date Night with Daddy’ to life.
