audible x prime video
valentines yule log
the insight
The explosive popularity of #BookTok and #Bookstagram, particularly around steamy romance novels, presented a unique opportunity for Audible to join the conversation. Social has become the home to shaping reading preferences and providing inspiration.
the idea
Capitalize on the romance of February by offering listeners free access to a complete steamy audiobook in partnership with Amazon Prime.
the creative
We designed a playfully censored visual, featuring a pixelated purple "fire," to pique interest and drive click-throughs. This comedic approach resonated with the target audience and fostered a sense of community engagement.
