For Nike Football we launched the Destroy Doubt campaign which focused on getting high school athletes who have faced doubt and adversity to push through and crush their dreams.
Pro player Antonio Brown was the face of the campaign because he faced doubt early in his career and crushed it to become one of the most successful football players.
Through a series of social initiatives and a bus tour that visited cities across the country we created content with the hope of inspiring young athletes to chase their crazy dreams.
My Role:
Lead Copywriter
Nike
Football
SOCIAL CONTENT
We followed the tour on IG and twitter and posted content throughout.
We wrote a series of Medium articles along the way.
NIKE ID + FRISCO
Using the Destroy Doubt idea we also created a series of other social initiatives. NikeID created 10 unique cleat designs for 10 schools in Frisco. We launched a twitter campaign for the schools and created posts for them to share on their social media. The winning team got their cleats made and got to meet Ezekiel Elliot. The campaign not only generated interaction from the high schools but also received retweets from other pro players.
