audible
microgenres, maximum imagination
the insight
Driven by platforms like #BookTok, passionate entertainment lovers are using social media to connect over and discover niche genres, transforming online communities into powerful recommendation engines for highly specific content.
the strategy
Connect with listeners over the microgenres that maximize our imaginations by educating, encouraging discovery, and engaging communities.
the approach
Audible differentiated itself through a visually bold and intriguing approach, showcasing its catalog's breadth with imaginative collages and visual explanations of microgenres. This catered to both dedicated niche listeners and the "micro-curious." This innovative, visual strategy, leveraging the emerging social media trend, positioned Audible as a leader in connecting with listeners based on highly specific interests.