me + em

a new addition

the challenge

the idea

the creative

ME+EM is a beloved British womenswear brand. The brand has a heritage of crafting stylish, enduring pieces for the modern woman, ME+EM embarked on a transatlantic journey, landing in the heart of New York City.

We needed to launch three flagship stories – on Madison Avenue, in Soho, and in the Hamptons and let people know that ME+EM had arrived.

ME+EM is known for functional fashion. Using science and precision to create wardrobes and functional pieces. We wanted to bring the plus sign to the forefront and showcase that ME+EM was not only an amazing new addition to New York, but also to your wardrobe.

RESULTS

MARKET SHARE

20%

Increase in global household penetration.

BRAND

10%

Growth in Market Share

27%

AWARENESS

Boost in Brand Affinity

The campaign generated significant buzz and interest in ME+EM within the U.S. market. With strong performance across key metrics, including website traffic, social media engagement,
and in-store footfall.