audible
marvel’s wastelanders
the ask
Launch the new ‘Marvel’s Wastelanders’ podcast on Audible’s organic social channels in 6 non-English marketplaces by creating a global playbook of assets, templates, & ideas to hype, launch & sustain momentum for all 6 seasons.
‘the earth officially sucks’
We developed an 18-month, multi-market social campaign to launch each season across six non-English-speaking marketplaces. Creating the vast majority of assets from scratch, we prioritized templatized designs to ensure easy adaptation and use by each marketplace's team across their respective channels.