blink fitness

anytime, anywhere

the challenge

Create an acquisition campaign focusing on the gym and the Blink app benefits.

the idea

Being a Blink member now means you can take the gym with you anytime, anywhere.

We wanted to replicate the mood and experience members feel when they workout inside and outside the gym with the Blink app. We did this by creating a faux music video that takes place in a vibrant, monochromatic setting bringing the essence, personality and mood of Blink Fitness to life.

the creative