AMAZON
PECULIAR PAIRINGS
THE ASK & WHAT WE DID
Create social content that delivers on their mission of
“Making Everyday Better”.
We worked to identify elements within Amazon’s ecosystem that would help encourage customers to interact with the brand while educating them. From showcasing how two unrelated products can tell a story, to challenging influencers to try peculiar hobbies we created content that had over 1.4 million impressions.
CHALLENGE
With new subscriptions flatlining, Audible was looking to recruit the next generation of audiobook listeners and franchise fans. Fan communities were organically growing on social, but Audible had a slow and inefficient social content solution in place.
SOLUTION
Our dedicated Audible social studio sees us turn Audible’s industry leading audio content into engaging social content designed to build fandom and drive sign ups. We bring Audible’s audio content to life on each social platform, using each platform’s unique mechanics to engage audiences (ie Competitions on TikTok, Discussions on X, and Q&As on Instagram).