audible
1984
‘1984’, the audible original adaptation
the challenge
Audible aimed to promote its ‘1984’ audiobook within a competitive market, capitalizing on the novel's renewed relevance in the current socio-political landscape. The business sought to drive awareness and sales by engaging audiences on social media while carefully navigating the book's sensitive themes.
the insight
Forty years after its publication, ‘1984’ resonates with unprecedented relevance in today's socio-political climate, particularly regarding themes of truth, freedom, and control.
the idea
Big Brother is more relevant than ever.
We’re bringing parallels, igniting conversation and connecting with our audiences and using the narrative of ‘1984’ to drive engagement, conversation and intrigue.
the creative
The Approach
This campaign uniquely tapped into existing social conversations surrounding ‘1984,’ leveraging social listening to understand fan perspectives and inform creative development. By placing the star-studded cast at the forefront and engaging directly with passionate readers, Audible fostered authentic connections and resonated deeply with its target audience. This talent-forward approach, combined with a distinctive retro-futuristic aesthetic, emphasized the novel's timeless relevance while exploring key themes of narrative and control through a social-first lens.